Why I Named Our Business Vice Business Group

When you hear the name Vice Business Group, you might wonder: Why “Vice”?

The answer is simple: because everything we do is inspired by the bold, colorful, unforgettable spirit of the 1980s.

The Spark: Miami Vice and the 80s

The 80s were more than just big hair, neon lights, and power suits. It was an era of bold moves and cultural shake-ups. My all-time favorite show, Miami Vice, captured that energy with its style, colors, music, and unapologetic edge.

That same vibe carried over when my husband and I opened our 80s-themed cocktail bar. We wanted to create something fun, different, and impossible to forget.

From Bar Owners to Business Consultants

For three years, our bar wasn’t just another place to grab a drink—it was an award-winning experience. We won 25 “Best Of” awards in just three years, including Best Bar, Best Cocktail Bar, Best Karaoke, Best Martini, and Best Events. Why? Because we didn’t play it safe.

We leaned into creativity, built systems that worked, and gave people experiences they couldn’t get anywhere else. That’s the secret to standing out.

Why “Vice” Matters for Your Business

When we sold the bar, we knew we weren’t done. We wanted to take that same formula for success—the same energy that made our bar a hit—and bring it to other businesses.

That’s where Vice Business Group was born.

The name “Vice” is more than nostalgia. It’s a philosophy:

• Be bold – Stop blending in with your competition.

• Be unforgettable – Create experiences customers rave about.

• Be strategic – Pair creativity with systems that keep the doors open and the money flowing.

Why Work With Us?

Most consultants will give you cookie-cutter advice. We don’t. Here’s what makes us different:

• 🎯 We know what it takes to win awards. From Best Bar to Best Cocktail to Best Events, we’ve been there. We know the secrets to creating buzz and building a reputation that gets noticed.

• 💡 We’ve lived it, not just studied it. We’ve been in the trenches as owners, not just consultants. We understand the sleepless nights, the staff challenges, and the pressure to fill seats.

• 🚀 We focus on growth you can see. From marketing strategies to operations, we help businesses scale in ways that bring in revenue and build staying power.

• 🎶 We bring the 80s energy. Fun, vibrant, creative solutions that break the mold and actually work.

The Bottom Line

Vice Business Group is more than a name. It’s a promise to help your business stand out, succeed, and—like the 80s—never be forgotten.

Because in today’s competitive world, playing it safe is the riskiest move you can make.

Vice Business Group: Where bold ideas meet real results.